A few specific fixes for gatewaycycles.co.uk.

What I saw. The About Us page narrates the founding of the shop in 2003 by Richard and Claire Bowen, both competitive cyclists, and names Claire's sister Jen working alongside them. It is the most important page on the site for a Brecon Beacons visitor deciding which shop to walk into on a Saturday. The page carries only the navy wordmark logo at the top, no shopfront, no workbench, no Richard or Claire, no Jen. A passing tourist comparing Gateway against the Halfords on Monmouth Road has no face to put against the name.

What the rebuild does about it. The rebuild leads on the husband-and-wife story above the fold, with Richard and Claire named in the lede and the founding year carried in the eyebrow. A dark "since 2003" heritage band sits halfway down the page, sized to read as the emotional centre of the site, with the timeline of dealer relationships and tier-ups beside it. The hero photo carries the bike, the section photographs carry the work being done.

What I saw. The site's og:image is set to /layout/generalLyout/logo.png, the 895 by 242 navy logo. Every time a customer shares the Gateway Cycles page in a Brecon Beacons group chat, a Cyclescheme email, or a Bike Park Wales WhatsApp, the link unfurls as a flat wordmark on white. A bike shop with a Trek Preferred badge, a 4.8 out of 5 Cyclescheme rating and a Scott Addict on the showroom floor is sending a card that could be any retailer of anything. The brand impression is wasted at the exact moment a recommendation is being made.

What the rebuild does about it. The rebuild ships proper Open Graph and Twitter Card metadata pointing at a real photograph from the shop, the teal-and-coral Scott Addict from the Visit Monmouthshire editorial shoot, sized 1200 by 630. Every share now unfurls as a recognisable Gateway image. The og:title carries the "Brecon Beacons gateway, since 2003" line and the og:description carries the husband-and-wife framing in one sentence.

What I saw. The application/ld+json block on gatewaycycles.co.uk types the business as Organization and Store only. There is no LocalBusiness, no BicycleStore (the schema.org subtype that exists for exactly this kind of shop), no openingHoursSpecification, no geo block, no priceRange beyond a single "£" literal, no aggregateRating despite a 4.7 out of 5 across 90 Sportverse reviews and a 4.8 out of 5 on Cyclescheme. As a separate but related find, the published sitemap.xml has been pointing at https://localhost:44301/ since December 2022, a development environment URL live on production for over three years.

What the rebuild does about it. The rebuild ships proper BicycleStore + LocalBusiness JSON-LD with the full Brecon Road address, geo coordinates, all seven opening-hours specifications (including the 16:00 Saturday close), telephone in E.164, email, AggregateRating wired to the real 4.7 and 4.8 numbers from the directories, foundingDate of 2003, founder Person blocks for Richard and Claire, FAQPage block for the customer questions, and a fresh sitemap.xml with the canonical www.gatewaycycles.co.uk URLs.